A human activity aimed at meeting the needs and desires of customers and businesses through exchange processes and building ongoing transactions and long-term relationships.

Who is Your Customer?

Take into account the cultural, social, personal and psychological characteristics belonging to the customer and they will help you to trace his or her decision-making process. Understanding your customer should be the first step of your marketing plan.

Customer decision-making process


Start analyzing the current situation of the customer.


Then sketch a clear picture of the desirable situation.

Collecting information

Subsequently, actively and passively collect information about the product that brings them into their desirable situation.

Considering options

Customers rationally and emotionally weigh their options to make a list of their personal preferences.

Purchase decision

Your products or services are number 1 in consumers’ preferred list so they change their context and status. Consumers decide to buy your product.

​Post-purchase behaviour

Customers compare their expectation of actual product achievement. Customers constantly ask where they can go with their complaint and if they will get proper help.

The Magical 4p's

The engine of all companies runs on the 4p’s that was named by Philip Kotler years ago. By applying the 4p's, companies such as Microsoft, Amazon, BMW, Toyota and many other companies turn millions of euros into revenue.

Unfortunately, all companies can't apply these 4 p's in the right way. We have described the 4 p's better below so that you can also benefit from this magic!







  • The core product is the solution to the problem that a consumer or organization has.

  • The tangible product consists of quality, design, characteristics, brand and packaging.

  • The comprehensive product is a tangible product plus the services around it.

  • Brand building

    • Name, term, sign, symbol or combination

    • Distinguished from competitors

    • Brands help people to choose

    • Longevity


  • Most people = least important

  • Channels

    • Collect and distribute

    • Contact with customer

    • Physical

  • Intensive distribution

  • Exclusive distribution

  • Selective distribution


  • Compare

  • Formulate price target

  • Surviving in a difficult market

  • Determine costs for a minimum price

  • Price determination method 

    • ​Price competitors


  • Advertisement

  • Sales promotion

  • Public relations

  • Personal selling

  • Direct marketing

Successful marketing plan in 8 simple steps

In 2019 you can no longer do good without a marketing plan. We have made it super simple!

Press the button below to start creating your marketing plan.

This service is completely free.

If you press the button below, you will find several questions to answer. Based on these questions, we compile a marketing plan for you that you can download.

8 simple steps for success

1. The right message

In today's environment, you need a great marketing message, and it is a better representation of what is behind it: the experiences of the prospect and the real customer.


Marketing and the final marketing plan does not start with a particular media or strategy: it starts with putting together all the best possible, most appealing message that truthfully represents the goods you have.


2. Presentation

The right presentation of the right marketing message touches every foundation, every time. It assumes nothing. It takes nothing for granted.

A good presentation strives for clarity and simplicity and even, many times, for brevity, but never achieves those things through shortcuts.


3. Objectives

Every product, every service, every company has the potential to appeal to a certain determinate group of people much more effectively than when it appeals to all people.

Despite this fact, a lot of marketers get their prospects only by a happy coincidence delivering their message to everyone and letting the right people find it. Any company, from the smallest to the largest, can switch to effective targeted marketing.


4. Proof

What others say about you, your company, your products and your services are extremely more credible than anything you can say about you.

Testimonials are useful in any marketing situation, whether it's the introduction of yourself or your new product, service or idea for the first time, or when you face a negative situation or restore the trust in a market, or fight competition or even when your loyal customers remind you how happy they are.


5. Customer perception

There are two simple test questions refer to your business area and everything that a man can see, hear, touch, smell, taste or experience there:

Question 1:

Describe your company's perception that you want to shape, have and transfer your prospect to your client and others.

It is useful to be able to summarize this research purpose in a sentence. And you probably should start thinking about it and describe it in much more detailed terms.

Question 2:

Does everything contribute to drawing that image?

6. Customer loyalty

A lot of business owners expect loyalty from their customers, but in the present days, you have to regain the loyalty of your customers every time.

Why do you want to maintain the loyalty of your customers? You do this to retain current customers. To encourage them to tell others about you to interest new customers.

This provides thousands, hundreds of thousands or even millions of euros in free advertising, in forms of publicity, media attention, viral distribution of online media and personal word of mouth. The lifeblood of a business is interest, not money.

People who are interested in it, stay interested in it, think about it, talk about it.


7. Time for Action

After you've described everything, it's time for action!

  1. Identify yourself and the reason you are approaching the customer.

  2. Make sure you talk to someone who is authorized to make decisions.

  3. Raise confidence with the decision-maker so that he knows that his current situation will change from the moment he starts using your product/service.

  4. Ask him to accomplish the desired action.

8. Your customers as capital

  • Assets = equity

  • Power = strength

  • The quality and value of your assets = amount of your equity = size, scope and security of your assets.

The quality and value of your customers are therefore more important to think about than just selling. As you go through all the steps in this process, make sure that you design it strategically to attract high-quality customers and to retain, cherish and grow the value of your customers.


Customer multiplication

Here are the three best ways to ask referrals:

  • Show and convey your expectations

  • Offer referral promotions

  • Offer referral events

When we recognize and reward certain behaviour, we inspire more of the same. It is true in parenting and managing customers. When you get a reference from a customer, the smartest thing you can do is to make it a big, big deal.

Call or send a personal note to say thank you or give a nice gift.


What can we do for you?

Every organization needs marketing. Together with a consultant, we look at your marketing process every month to optimize it as well as it's possible.

We take the entire marketing process off your hands. Live from your marketing dashboard, you can see the state of activities and you can change or update.

Curious about your growth opportunities?



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