Social Media Marketing

"We don't have a choice on whether we do social media, the question is how well we do it." 

- Erik Qualman

What Is Social Media Marketing?

Social media marketing is the use of social media platforms to connect with your audience to build your brand, increase sales, and drive website traffic.

Social media marketing is a powerful way for businesses of all sizes to reach prospects and customers.

Your customers are already interacting with brands through social media, and if you're not speaking directly to your audience through social platforms like Facebook, Twitter, Instagram, and Pinterest, you're missing out!

Great marketing on social media can bring remarkable success to your business, creating devoted brand advocates and even driving leads and sales.

You'll Lose Your Customers Without Social Media

  • 90% of Social Media users have used Social Media to communicate with a brand,

  • People prefer Social Media for Customer Care over other channels,

  • 70% of people are more likely to use a brand's product when being reached out on social,

  • Lots of customers abandon a brand because of poor Customer Service on social,

  • 71% of consumers with positive social care experience are likely to recommend the brand to others,

  • 79% of adult internet users use Facebook.

"Good marketing makes the company look smart.

Great marketing makes the customer feel smart."

- Joe Chernov

The Reasons Why You Should Use Social Media Marketing 

  • Create brand recognition,

  • Generate a conversation around your brand,

  • Gather data from audience research to improve,

  • Provide exceptional customer service that keeps your followers happy,

  • Build customer loyalty,

  • Use social media to increase your traffic,

  • Establish your brand as a topical authority,

  • Retarget your audience using social media,

  • Use social media to promote your product,

  • Easy A/B testing to get the biggest results,

  • Keep your customers up-to-date.

“Social media is about people! Not about your business. Provide for the people and the people will provide you.”

- Matt Goulart

The Platforms We Work At

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Facebook is the largest social networking site in the world and one of the most widely used. 

Apart from the ability to network with friends and relatives, you can also access different Facebook apps to sell online and you can even market or promote your business, brand and products by using paid Facebook ads.


LinkedIn is easily one of the most popular professional social networking sites or apps and is available in over 20 languages.

It is used across the globe by all types of professionals and serves as an ideal platform to connect with different businesses, locate and hire ideal candidates, and more.

It boasts over 400 million members.


Instagram is a photo and video sharing platform for mobile that allows you to click on the heart to view likes, follows, comments and mentions.

60-sec video is a good way for a brand to promote a promotion.

You can create a post with the image or video and use the hashtag to enable others to easily find it.  


Twitter enables you to post short text messages (called tweets), containing a limited number of characters (up to 280), to convey your message to the world. With the growing craze for online shopping, Twitter also makes it possible to promote your businesses and even shop directly through tweets.


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